Distinctive Brands to Choose From

Our Brands

The Centerstone and Key West brands feature our franchise friendly model which features the industry’s lowest fee structure (marketing and royalty a combined 4%), no unreasonable mandates plus

  • a cutting-edge reservation system – Constellation
  • global loyalty club – InnCentives by Vimana
  • revenue management
  • free cloud-based PMS
  • effective and unique consumer marketing programs
  • access to Vimana University online training for all employees
  • free vanity website
  • worldwide sales
  • preferred OTA agreements
  • purchasing network

and more all designed to keep you ahead of the curve.


Centerstone Inns, Hotels & Plaza Hotels have three separate and distinct tiers designed to play in the 2, 3 and 4 diamond arena. Centerstone is an exceptionally clean brand with superb and consistent product quality. Centerstone enjoys an equal mix of business and leisure clientele. The Centerstone family boasts new construction as well as high quality conversions. At Centerstone, guests are assured a clean, fresh product, no matter which Inn, Hotel or Plaza Hotel location they choose.

Key West

Key West Inns, Hotels & Resorts is a unique leisure brand that provides exceptional value to today’s traveling public. The Key West brand is for hotel owners who are looking to convert their hotel into a franchise brand that has a low cost of entry and highly competitive terms. Key West Inns, Hotels & Resorts even offer optional customized Key West themeing packages designed to make you stand out.

Independent Options by Vimana

Receive all the great benefits from our two brands – but keep your independence and name.